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The Right Price

Everyone wants to sell their home for the best price possible. Most people also want to sell their home quickly. After years of experience with sellers in San Diego's 92101 ZIP code, we've found downtown homeowners to be no exception to either of these two rules. So we've done our research when it comes to getting the best price for your home in a reasonable amount of time.

Start with the Right Price. Finish with the Best Deal.

If you own residential property in downtown San Diego today, you're likely to negotiate a great deal. -But first you want to get some offers-preferably more than one!

Pricing your home properly is the best way to put yourself in a position to leverage multiple offers. Here's what we mean:

  • At market value your home will gain exposure to more prospects who can afford the price. Remember, it's all about qualified leads!
  • You'll enjoy increased salesperson response. And when salespeople are excited about a home and its price, they make special efforts to contact all of their potential buyers and encourage them to act quickly. Their excitement is contagious!
  • Most serious prospects are well educated about asking prices in the areas they are seeking. They will not waste their time on a home they consider overpriced.
  • Buyers fear they might lose out on a good home when it is priced right. That means they're less likely to make "low ball offers."

Even in a seller's market, you're taking a risk if you choose to price your home high:

  • Sellers who list at a high price are looking for that one buyer who will pay it, often without realizing that they have discouraged many potential buyers who could have afforded the home.
  • Often, the final sales price ends up being lower than market value! Why? Sellers who start off too high frequently accept a much lower price at a much later date either because that one buyer willing to pay the higher price never comes or because after much waiting the seller needs to sell now.

Look at all you stand to gain!

  • When your home sells faster, you save carrying costs, mortgage payments and other ownership costs.
  • A quicker sale creates less inconvenience for you. If you've moved before, you know the energy it takes to prepare for showings: keeping the home clean, making childcare arrangements and altering your lifestyle.
  • If a home is priced right, the excitement of the market produces higher sale prices. You net more both in terms of actual sale price and in less carrying costs.

Take a look at some of the hard data on our website concerning downtown San Diego residential sales. Then call us to talk about setting the right price for your home.


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Copyright © 2003 Sandra Melville CRS, GRI. All rights reserved.
ARG-Abbott Realty Group | 435 4th Ave, San Diego, CA 92101 | Office 619-398-3880 | Fax 619-233-0093